MARKETING DECISIONS

WORKING TOGETHER TO MAKE GREAT

THROUGH SMART MARKETING

WORKING TOGETHER TO DELIVER PROFITABILITY

FOR YOUR CUSTOMERS

WORKING TOGETHER TO MAKE YOU FIRST CHOICE

Penny O’Neill Marketing

Do you want a clear and simple marketing strategy which really connects with your customers AND delivers a substantial increase in profitability?

With over twenty years’ experience gained in industry and marketing consultancy I work with organisations who share the same goal –  to become, or stay as, the first choice with their customers.

I have developed a successful marketing ‘playbook’ and ‘tool kit’ which focuses on delivering clarity, direction, action and profitability. 

How to successfully move a wholesale business online

How to refresh a heritage brand

How to extend a brand into a new market

How to make a lasting, and profitable, connection with your customer

Utilising the power and good of marketing for economic development

How to build a sustainable customer centric marketing strategy

WHAT SOME OF MY CLIENTS HAVE SAID

‘We initially worked with Penny to develop a new interiors brand to reposition our business. Following the brand launch and the onset of Covid we continued to work with Penny to help us move online and to work with our internal social media team and 3rd party agencies to develop our e-commerce platform, online branding and communications.
Penny bought her business knowledge, digital marketing skills and branding expertise to this critical chapter in our company’s history. We are now positioned to take full advantage of the opportunities which undoubtably lie ahead. She is an exceptional marketing and brand talent.
Sean Browne, COO, Tara Group

We really enjoyed working with Penny on a craft marketing project in Uzbekistan. She was highly committed during the whole project phase, which was not easy due to COVID-19. However, she managed to travel prior to the pandemic to Uzbekistan to meet all the important stakeholders. Afterwards she helped to compile, in close communication with our client, GIZ, and the craft producers, a number of marketing assets such as a marketing strategy, digital marketing guide, training programme for the crafts people and a consumer craft catalogue.
Dr. Nicole Haeusler, Team Leader, Mascontour GmbH, Berlin, Germany

In our drive to deliver value and grow revenues we engaged Penny to carry out a Brand Audit. This insight gave us in-depth understanding of how people see the Veritas brand and the role it plays in their lives. It also allowed us to identify segmentation variables in particular demographic, psychographic and behavioural. Penny played a pivotal role throughout this process, working with the Veritas team, allowing us to agree upon an overall marketing strategy and implementation plan that will underpin our overall business strategy. 
Tony Moroney, Director, Veritas

As a start up business PacSana has had to move quickly to seize our market opportunity. We have bought in several specialists to deliver against our tight deadlines. Penny is our go to marketing strategist. She has helped to identify and understand our core customer base and to refine our messaging and positioning by segment. She is a great partner and her collaboration was a huge help in articulating the PacSana story. I would highly recommended Penny to any business that requires vision, business understanding and customer engagement.
Feargal Duignan, CEO, PacSana

Penny was instrumental in assisting me and my business. Her process was both thought provoking and energising.
There is always a ‘human’ side to Penny’s approach rather than just empty rhetoric. 
I strongly recommend Penny for any project focused on positioning, communication, branding and reputation.
Cathy Winston, CEO 

WHAT SOME OF MY CLIENTS HAVE SAID

‘We initially worked with Penny to develop a new interiors brand to reposition our business. Following the brand launch and the onset of Covid we continued to work with Penny to help us move online and to work with our internal social media team and 3rd party agencies to develop our e-commerce platform, online branding and communications.
Penny bought her business knowledge, digital marketing skills and branding expertise to this critical chapter in our company’s history. We are now positioned to take full advantage of the opportunities which undoubtably lie ahead. She is an exceptional marketing and brand talent.
Sean Browne, COO Tara Group

We really enjoyed working with Penny on a craft marketing project in Uzbekistan. She was highly committed during the whole project phase, which was not easy due to COVID-19. However, she managed to travel prior to the pandemic to Uzbekistan to meet all the important stakeholders. Afterwards she helped to compile, in close communication with our client, GIZ, and the craft producers, a number of marketing assets such as a marketing strategy, digital marketing guide, training programme for the crafts people and a consumer craft catalogue.
Dr. Nicole Haeusler, Team Leader, Mascontour GmbH, Berlin, Germany

In our drive to deliver value and grow revenues we engaged Penny to carry out a Brand Audit. This insight gave us in-depth understanding of how people see the Veritas brand and the role it plays in their lives. It also allowed us to identify segmentation variables in particular demographic, psychographic and behavioural. Penny played a pivotal role throughout this process, working with the Veritas team, allowing us to agree upon an overall marketing strategy and implementation plan that will underpin our overall business strategy. 
Tony Moroney, Director, Veritas

As a start up business PacSana has had to move quickly to seize our market opportunity. We have bought in several specialists to deliver against our tight deadlines. Penny is our go to marketing strategist. She has helped to identify and understand our core customer base and to refine our messaging and positioning by segment. She is a great partner and her collaboration was a huge help in articulating the PacSana story. I would highly recommended Penny to any business that requires vision, business understanding and customer engagement.
Feargal Duignan, CEO, PacSana

Penny was instrumental in assisting me and my business. Her process was both thought provoking and energising.
There is always a ‘human’ side to Penny’s approach rather than just empty rhetoric. 
I strongly recommend Penny for any project focused on positioning, communication, branding and reputation.
Cathy Winston, CEO 

GET IN TOUCH

T +353 (0)87 604 6646
E hello@pennyoneillmarketing.com

Linkedin
www.linkedin.com/in/pennyoneillmarketing

GET IN TOUCH

T +353 (0)87 604 6646
E hello@pennyoneillmarketing.com

Linkedin
www.linkedin.com/in/pennyoneillmarketing